---
title: "Webinar: Scaling feedback collection"
description: "Most organisations are collecting feedback, but very few are doing it well across the whole journey.\nSurveys are sent too late, to the wrong people, in the wrong format, or only once or twice a year. Having worked with enterprise feedback programmes and hundreds of thousands of users, we’ve seen what actually works when you need to collect feedback reliably, at scale. In this webinar, we’ll share those lessons with you."
image: https://info.smartsurvey.co.uk/hubfs/Webinar%20featured%20image.png
---

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# Scaling feedback collection: How to capture feedback at every touchpoint

Many feedback programmes break down because surveys are generic, mistimed, and too frequent leading to low completion, patchy data, and insight that arrives too late.

In this webinar, we’ll show a practical approach to collecting feedback at the moments that matter, reliably and without survey fatigue.

## Watch on demand

## What you'll learn

![user](https://info.smartsurvey.co.uk/hubfs/user.svg)

### Mapping across journeys

We’ll show how mature teams think about feedback at every stage, from first contact to renewal or exit. You’ll learn how to spot common gaps and missed opportunities they have learned to avoid. 

![icon2](https://info.smartsurvey.co.uk/hs-fs/hubfs/icon2.png?width=34&height=34&name=icon2.png)

### What to ask at each touchpoint

Practical guidance on choosing question types that fit the moment, not reusing generic surveys everywhere. Small tweaks that  can dramatically improve the quality and volume of responses.

![icon3](https://info.smartsurvey.co.uk/hubfs/icon3.svg)

### Designing for completion

Why shorter, more focused surveys perform better in real-world programmes. You’ll learn simple principles for keeping surveys clear, trustworthy and friendly on any device. 

![icon3](https://info.smartsurvey.co.uk/hubfs/icon3.svg)

### Reusable question structures

We’ll introduce a straightforward way to structure questions that works across industries and use cases. You’ll see how experienced teams use this pattern to maintain consistency without losing relevance. 

![icon3](https://info.smartsurvey.co.uk/hubfs/icon3.svg)

### Choosing the right channels

When to use email, in-app widgets, website embeds, SMS, QR codes and more, based on what we’ve seen work in practice. You’ll learn how to match channel to context so responding feels easy and natural. 

![icon3](https://info.smartsurvey.co.uk/hubfs/icon3.svg)

### How to run always-on collection

We’ll share how to keep feedback options open across the journey without bombarding people. You’ll learn practical guardrails and patterns used to balance coverage with respect for your audience. 

# Watch on demand

Learn feedback collection best practice from the team behind the UK’s largest survey platform, with hands-on experience supporting enterprise programmes at scale so you can collect better feedback, more reliably, at every stage of the journey.

[![SmartSurvey logo](https://info.smartsurvey.co.uk/hs-fs/hubfs/SmartSurvey%20logo.png?width=200&height=53&name=SmartSurvey%20logo.png)](https://www.smartsurvey.co.uk/)

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