The best Survey Software for Business
Advanced survey management features and collaboration tools to get you and your teams to the insight that matters, quickly. Get started for free with no credit card or commitment, or book a demo to explore the platform with our team
Create
All the tools you need to create advanced surveys that inspire and engage.
Advanced question types
Make use of a wide range of question types, giving you the flexibility to collect both quantitative and qualitative data. Choose from:
- Multiple choice (one or multiple answers)
- Free text
- Matrix of choices (one answer per row / multiple answers per row)
- Ranking questions
- Likert scale
- Slider
- Continuous sum
- Semantic differential
- File upload
Out-of-the-box NPS question
Track advocacy with our pre-built NPS question, with automatic score calculations.
Intelligent surveys
Take respondents through a specific pathway within your survey. Use advanced skip logic (such as rules based on different answer combinations to a single question) or piping to automatically insert data from previous answers into upcoming questions.
Question randomisation
Randomise the order in which each respondent sees your questions. Remove bias from your surveys using question sets and question and page randomisation options.
Remove friction
Reduce the risk of incomplete surveys with a progress bar, page numbering, and the option to finish surveys later with “save and continue”.
Add multimedia
Bring your survey to life with embedded video, images and audio files that help boost engagement with your respondents.
Response scoring
Build tests and quizzes using weighting or automated scoring to rank respondents’ answers.
Ready-to-use templates and themes
Use ready-made survey templates and themes, including a WCAG compliant accessible theme, to provide a professional look and feel to your surveys without any effort!
Branding
For a more personalised survey experience add your logo and customise the appearance of your survey with our theme design tool.
Custom messages
Use custom ‘survey closed’ and ‘disqualification’ messages to thank respondents for their time and effort.
Collect
All the features and options you need to reach out, manage and gather critical survey data
Easy distribution
Gather responses using our native email app or any other online channel (web pages, Twitter, Facebook, Instagram). Or invite participants using QR codes on menus, receipts, brochures, flyers or any other location you imagine.
Respondent email management
Easily send surveys using our native email tool and benefit from contact list management, email tracking and reminders.
Multiple tracking links
Create unlimited and customised tracking links (collectors) per survey. Track and filter your responses by distribution channel, such as social media versus email.
Personalise your surveys
Pass data you already hold about a respondent into a survey using custom variables, and combine this with the address book for even more personalisation.
Website embedding and popups
Easily embed surveys or use pop ups on your website.
Analyse
Pinpoint your most important insights to start making key decisions with confidence.
Real-time feedback
See your results in-app and in real time, and get a handy snapshot of both individual responses and a results summary.
Advanced charts and graphics
Easily analyse your results with data tables and a wide range of
Export and download results
Export and download results
Export your results as raw data (XLSX or CSV) or download individual responses as Word documents or PDFs.
Cross tabs and filters
Easily compare and export answers to 2 questions with our cross-tab function, or use filters to quickly slice and dice your data for simple results analysis (e.g., filter by question or answer).

Share views
Create and save a custom view based on filters to easily share with non SmartSurvey users – great for stakeholder management.
Team plans
Benefit from users working collaboratively across surveys with our team features
Collaboration features
- Set user permissions and limits
- Add, remove, and reallocate user licences up to your user limit
- Manage account upgrade / downgrade
- Manage additional purchases (more users, training, managed services, consumer panel responses)
- Allow users to share their surveys with other users
- Share branded themes, share questions across users with question library
Clear costs, great value
Rolling monthly subscription or save 28% with an annual plan
- Great for individuals or teams
Choose an Individual plan with a monthly or annual rolling subscription. For multi-user collaboration select a Team plan with an annual rolling subscription. - Flexible plans
Downgrade or upgrade as needed, just one day before your next billing cycle, which you can easily manage in-app. - Unlimited responses
No additional costs with unlimited responses for all users. - Start now
Pay by credit card and get started immediately or select to pay by invoice for annual plans.
