Rated 4.8/5 based on G2 & Capterra
The #1 Qualtrics Alternative
Save up to 50% on costs, get unlimited responses & advanced features.
Instantly gather data with our versatile online and offline survey tool. Unlock insights with reporting & dashboards, all while ensuring your data remains secure and GDPR-compliant. Experience unparalleled support with our robust, secure platform.
Trusted by 600,000+ users worldwide




Why is SmartSurvey the #1 alternative to Qualtrics?
Value for money
No response costs make SmartSurvey amazing value. Combined with limitless customisation, all for an affordable price.
UK-based and secure
Data is stored and backed up on UK/EU-based servers. You can rest assured your data is secure.
GDPR compliant
Data privacy has never been more important, our platform is compliant with UK/EU regulations.
Data stored securely in the UK, Cyber Essentials Plus Certified and registered with the UK's ICO.
Downgrade or cancel instantly from your account page, no minimum contract.
We will match prices quoted by Qualtrics.
Key features that make SmartSurvey the better choice
COLLABORATE
Made for teams
Simplify access with single sign-on, seamless sharing of surveys and results organisation-wide, precise user permissions, and easy user management.


BRANDING
White label
Build awareness, develop trust and increase loyalty by delivering a fully branded experience with custom domains and survey themes that reflect your brand image.
SUPPORT
Fanatical support
By taking the time to understand what you need and why, we’ll ensure you get maximum value and performance from our platform. Access to phone, live chat and email support.


AUTOMATE
Effortless integration
and automation
Easily integrate with other systems in your tech stack, putting your survey insight right where you need it.
ANALYSE
Advanced analytics
Easily detect the sentiments in your open text responses and comments with Sentiment Analysis. With Dashboards, you can monitor, compare and segment your survey data all within the SmartSurvey platform.

Expert managed survey services
Expert survey management for successful projects from start to finish.
Trusted by 600,000+ users worldwide
Our managed survey service gives you access to our in-house expertise who are on hand to manage the entire survey process. From designing your survey to finding the right respondents and helping you to interpret the results, we’re with you every step of the way.
Connecting you with the right respondents
Through our consumer panel service, we can distribute your survey to 20 million panel respondents in over 70 different countries. From broad criteria to deep segmentation, whatever your target audience we can help you collect the feedback you need.
An extension of your team
From design, layout, logic and question advice, to respondent targeting, distribution and analysis we can provide support for you at every stage to ensure you achieve your objectives.

Multi-award winning survey software








“We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business. ”
uSwitch
“I have already recommended this system to peers and colleagues resulting in two extra accounts being purchased within the Trust as the potential for time saving and cost saving became apparent.”
Derbyshire NHS Foundation Trust
“The functionality and features provided by the SmartSurvey platform have enabled us to create some really engaging surveys, with the training we’ve received from the SmartSurvey team helping us to maximise the value we can obtain through the platform. ”
Home Office